Recipe for Success
It's time to start thinking of your retail store as a hub for digital store. If your online store doesn't have a look and feel that matches your physical store, then we need to change that. Those small personal touches that delight your walk-in customers have to come across on your website. Your online customers want that. They need to feel like they are in your store. This is something large retailers cannot match.
Once a solid foundation is set—the combination of walk in customers, website sales, marketplace sales, and social media posts driving people to your online store will grow your faster than you had ever thought possible. This is the perfect recipe for success.
If you need help navigating Shopify or need help in other areas of your online business, don't hesitate to contact us. Let's just start a conversation and if we are a good fit for your business, great! If not, we can try and point you in the right direction.
Publishing your catalog to different platforms
Once you have established a solid foundation for your e-commerce catalog, you can easily publish those products on other platforms across the internet. Which platforms you sell on will depend on several factors, and not all of them are right for you. It's better to pick 2-3 that you can focus on, rather than across the entire internet.
Depending on your margins, Amazon needs to be at the top of your list. Amazon has two platforms available, Seller Central and Vendor Central. Seller central is for individuals and retailers that are selling goods made by other companies. Anyone can create a Seller Central account and begin selling immediately. The downside is that you're competing on price. Amazon is designed to drive down prices and if you don't have good margins, it's hard to win the buy box.
Do you have your own brand?
Vendor Central is perfect for companies that make their own products and have rights to their brand. Amazon buys in bulk by sending purchase orders and stocking their warehouses with your products. It is invite only, so if you want to sell in bulk you can use companies like our wholesale division, Lupulin Market. We will purchase your products and route pickups through your store or warehouse. Contact us if you are interested in learning more.